It's a lot of work to sell at markets and shows! Would you like to add another source of revenue instead of only counting on shows and working every weekend? Maybe you've always wondered about selling your handmade goods direct to stores or have started with a few stores, but are unsure of how to grow.
I understand it can be intimidating and overwhelming to launch a wholesale business, but I have successfully run my wholesale business since 2013!
I would love to help you confidently launch your wholesale product business with a plan and a purpose to grow your company and share your handmade products the world.
OWNER OF TANDEM FOR TWO
Jennifer Smelker
I’m a Midwest product designer of home decor and stationery and have successfully sold wholesale since 2013 to boutiques and big box stores across the US. I have met so many talented people who want to leave their jobs like I did and start their entrepreneur journey. With my mastermind your business will thrive, you'll save time making a profit, and you will confidently share your products with the world!
Unlock the potential of your products with The Wholesale Mastermind, a comprehensive 5-week virtual course designed to empower you to sell your products confidently to boutiques and retail stores. This program offers an extensive array of resources and support tailored specifically to your business needs, ensuring your success in the wholesale market.
This course is designed for creators and entrepreneurs ready to elevate your wholesale game. Whether you’re just starting or looking to refine your existing strategy, my expert-led program provides the knowledge and support you need to thrive. Transform your approach to wholesale selling, build meaningful retailer relationships, and watch your business grow!
Explore the Curriculum:
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MODULE 1
Ready to Sell Wholesale?
Are your products ready to sell at wholesale?
Is your business ready to support wholesale selling?
Take my wholesale quiz.
Utilize the brainstorming worksheet.
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MODULE 2
Wholesale Pricing
Wholesale terms defined.
How to calculate wholesale pricing so you make money!
Determine what products to sell.
Work through the pricing & product worksheets.
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MODULE 3
Digital & Print Materials
How to create a line sheet & sales order sheets.
How to keep track of orders internally.
What to send with an order & include on an invoice?
Creating a wholesale catalog.
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MODULE 4
Wholesale Marketing
How to find and approach stores to sell to by cold-calling.
What to communicate?
When to communicate with retailers?
When to pitch seasonal products?
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MODULE 5
Wholesale Selling
Independent Sales Representatives and Sales Rep Agencies
What to expect with wholesale trade shows?
Wholesale online platforms.
Final plan and next steps to launch and grow your business.
Learn at your own pace and master the essentials of selling your art and products at wholesale! This comprehensive workbook covers everything from pricing your products for profit, to marketing strategies that will help you land wholesale accounts. You’ll also dive into what to expect from wholesale trade shows and online platforms, giving you the confidence to navigate every step of the process. It's the same valuable content offered in my Mastermind, but tailored for self-study—perfect for makers and artists looking to start or grow your business on your own schedule!
Elevate your art and product sales with our comprehensive self-study workbook, designed to help you master the essentials of wholesale selling at your own pace. This workbook covers everything from pricing your products for profit to effective marketing strategies for securing wholesale accounts. You'll also gain insights into wholesale trade shows and online platforms, building your confidence to navigate the process. Alongside the workbook, you’ll receive a valuable bundle of Canva templates, including a line sheet, brand guide, brand story worksheet, checklist, and email pitch campaign examples, all designed to streamline your branding and marketing efforts. Perfect for makers and artists looking to grow their business on their own schedule, this resource provides everything you need to succeed!
Get everything you need to elevate your business with this bundle! Includes Canva templates for creating a line sheet, brand guide, brand story worksheet, checklist, and email pitch campaign examples—all designed to simplify your workflow. You’ll receive 6 essential files, plus save more when you purchase with the Mastermind or workbook! Perfect for streamlining your branding and marketing efforts.
Unlock the potential of your products with The Wholesale Mastermind, a comprehensive 5-week virtual course designed to empower you to sell your products confidently to boutiques and retail stores. This program offers an extensive array of resources and support tailored specifically to your business needs, ensuring your success in the wholesale market.
This course is designed for creators and entrepreneurs ready to elevate your wholesale game. Whether you’re just starting or looking to refine your existing strategy, my expert-led program provides the knowledge and support you need to thrive. Transform your approach to wholesale selling, build meaningful retailer relationships, and watch your business grow!
