The previous posts from the Adobe Max updates focused on individual tools, but this one is about the ecosystem shift. Firefly, Adobe Express, and Project Moonlight create a unified AI-powered workflow that changes how creatives work.
Big picture announcements
- Firefly now serves as a creative AI studio for image, audio, video, and design generation.
- Firefly Image Model 5 produces high-resolution images, allows editing elements with prompts, and integrates partner models such as Google’s Gemini (Nano Banana) for flexibility.
- Firefly Boards provide a mood board and search surface to gather inspiration, generate prompts, and build visual themes.
- One-click export moves generated content into Express or Photoshop seamlessly.
- Project Moonlight acts as a conversational AI assistant, connecting Creative Cloud libraries, Adobe tools, and social media. You can instruct it to plan content campaigns, apply custom photo presets, and organize posts efficiently.
- ChatGPT integration lets you create templates and prompts, and export directly into Adobe tools without leaving the chat.
Why this matters
The ecosystem reduces friction between apps, making it easier to move from idea to product-ready asset. Social media planning, illustration workflow, and product mock-ups all become more efficient.
What I’m going to experiment with
- Build a Firefly Board for my books + reading project and generate several scene options.
- Use Illustrator Turntable → generate product angle variations and export into Express for social media mock-ups.
- Test Project Moonlight to create an Instagram carousel using Lightroom presets, images, and phrases.
- Use ChatGPT integration to generate Express templates based on my brand keywords, pick one, and refine for posting.
Bottom line
Firefly, Moonlight, and AI assistants are changing the creative workflow. They make generating, editing, and organizing content faster and smarter, allowing more time for actual creativity and experimentation. Download the Firefly + Project Moonlight Creative Kit to turn your ideas into polished visuals and ready-to-post content.
