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New Generative AI Tools for Video Creation

New Generative AI Tools for Video Creation

Adobe recently announced an exciting expansion of its Firefly generative AI family, now introducing a video model into its suite of creative tools. This development brings new, exciting possibilities for creators, adding video generation alongside the already popular image, vector, and design capabilities. Designed for seamless integration and commercial use, the new Firefly Video Model marks a significant leap forward in generative AI for everyone from professional to amateur to use.

New Generative AI Tools for Video Creation

The introduction of Firefly's video capabilities opens a world of new options for video editors and motion designers. This model, currently in limited beta, offers:

  • Generative Extend: Available in Premiere Pro’s beta version, this tool allows editors to expand video clips seamlessly, filling in footage gaps, refining transitions, or holding shots longer for a polished, cohesive look.
  • Text to Video & Image to Video: In the Firefly web app’s limited public beta, users can now create video from text prompts or transform images into motion. Advanced controls enable adjustments for camera angles, motion, and zoom, providing flexibility for those wanting to craft B-roll footage or animate still shots with ease.

These new video-generation tools in Firefly deliver precision and variety to meet the needs of today’s video editors, empowering them to create high-quality content faster.

Enhancements to Image, Vector, and Design Models

In addition to video, Adobe has introduced new features across Firefly’s image and vector models, accelerating creative workflows for graphic designers and illustrators. For instance:

  • Firefly Image 3 Model: Image generation is now four times faster, allowing creators to quickly ideate and bring concepts to life in seconds on the Firefly web app.
  • Generative Workspace in Photoshop: This new workspace allows designers to brainstorm and iterate ideas rapidly, boosting both creativity and productivity.
  • Firefly Vector Model Advancements in Illustrator: New features like Generative Shape Fill and Generative Recolor provide users with even more control over design elements. Users can now customize density and texture within patterns, allowing for more intricate and unique creations.

Ethical AI for Transparent Creativity

Adobe’s AI models, including Firefly, are built on a foundation of ethical principles. Firefly’s AI is trained using licensed content, such as Adobe Stock, and public domain materials to ensure creators are compensated. Adobe also remains committed to transparency through initiatives like the Content Authenticity Initiative and Content Credentials, which keeps the creator's identification with the digital content. These labels help users see how generative AI contributed to a project’s final result, fostering accountability across digital media.

How to Get Firefly

The Firefly Video Model is now available through a limited public beta, offering creators a chance to test these innovative video tools and provide feedback. You can join the waitlist as a beta tester and gain early access at firefly.adobe.com. 

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