New Tool for Combatting Misinformation & Protecting Artists

Adobe recently introduced an exciting development called Project Know How, an experimental tool designed to help creators protect their work and combat misinformation. This tool, still in development, extends Adobe’s Content Credentials technology, which tags images or videos with ownership information and tracks where content appears and if it's been altered.

What sets Project Know How apart is its ability to identify and authenticate a piece of content across a wide range of platforms and physical surfaces—even when the digital metadata has been removed. In a demo, Adobe showed how a live camera scan could identify an image’s Content Credentials on a textured item, like a tote bag, making it easy to prove ownership anywhere the artwork appears.

This is a big step forward for artists who struggle with uncredited online sharing, especially on platforms like Pinterest or X (formerly Twitter), where content often circulates without credit. Project Know How creates an additional layer of security, providing verification that's harder for malicious users to bypass.

The tool also has implications for misinformation, especially when videos are clipped or manipulated. If a shortened or edited video is flagged, Project Know How can retrieve the original full-length content, offering viewers a more complete and accurate context. Local governments are already exploring the use of Content Credentials to counter political misinformation online, and Project Know How could be a valuable asset in these efforts.

While it’s unclear when Project Know How will become publicly available, Adobe’s commitment to advancing content authenticity signals promising support for creators’ rights. I am excited about what this means for artists, graphic designers, video content creators, and product makers.