If you're an artist, crafter, or designer looking to sell your work or collaborate with others, the Michaels Makerplace may be the perfect platform for you. Michaels, one of the largest craft retailers, has created this online marketplace to support and empower creators like you by providing a space to showcase and sell your unique products.
What is Michaels Makerplace?
Michaels Makerplace is an online marketplace where artists, crafters, and designers can sell their handmade products. It’s part of Michaels’ larger mission to connect with the creative community and offer a space for creators to market and sell their work directly to consumers. Whether you're making jewelry, home decor, or digital prints, this platform allows you to tap into a large, engaged audience who shares a passion for handmade goods.
Unlike more general marketplaces like Etsy, Michaels Makerplace is curated with a focus on craft, design, and art, making it a unique venue for creators in the space.
How Does Michaels Makerplace Work?
Getting started on the Michaels Makerplace is simple:
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Sign Up and Set Up Your Shop – To get started, you’ll need to create a seller account. This process is straightforward and involves setting up your shop with details about your brand, products, and policies.
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Upload Your Products – Once your shop is ready, you can begin uploading your products. Be sure to include high-quality images and detailed descriptions that will help potential buyers understand what makes your items special.
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Set Your Pricing and Shipping – Like any online marketplace, you’ll need to decide on your product pricing and shipping details. Michaels Makerplace offers tools to help you manage orders and shipping costs.
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Market Your Shop – While Michaels provides exposure through their platform, you’ll still need to promote your shop via social media, email, or other channels to attract customers. The more you engage with the community, the more visibility your work will gain.
Benefits of Selling on Michaels Makerplace
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Access to a Craft-Savvy Audience – As part of Michaels, the Makerplace taps into a massive, engaged audience of craft lovers and DIY enthusiasts. This gives you access to a dedicated group of people who are passionate about handmade and creative goods.
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Low Fees and No Listing Fees – Unlike platforms like Etsy, Michaels Makerplace doesn’t charge listing fees, which means you only pay when you make a sale. This can be a big advantage for artists and makers looking to keep their costs low.
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Tools for Sellers – Michaels Makerplace offers tools and resources that make it easy for sellers to manage their shops, track orders, and receive payments. Additionally, the platform offers marketing support and helps sellers get featured in promotions.
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Collaborative Opportunities – The Makerplace isn’t just about selling products—it’s also about collaboration. As an artist or designer, you can connect with other makers, share ideas, and even collaborate on projects to expand your creative horizons.
What to Sell on Michaels Makerplace
The platform is open to a variety of items, so your options are wide:
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Home Decor – Custom wall art, pillows, vases, and more
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Jewelry and Accessories – Handmade necklaces, bracelets, and other accessories
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Craft Supplies – Unique materials for other crafters
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Stationery and Paper Goods – Custom stationery, greeting cards, and planners
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Toys and Games – Handmade toys, educational items, and puzzles
The key to success is offering high-quality products that align with the Makerplace’s creative, craft-focused community. Be sure to showcase the craftsmanship and story behind your work to resonate with the audience.
Should You Join Michaels Makerplace?
If you’re an artist or designer looking to expand your reach and sell directly to customers who appreciate creativity and craftsmanship, Michaels Makerplace is worth considering. It provides an easy-to-use platform with low costs and great exposure opportunities. Plus, with Michaels backing the marketplace, you get access to a trusted name in the craft world, making it easier to build credibility with potential customers.
If you’re already an established seller on platforms like Etsy or Shopify, it might be worth testing the waters with Michaels Makerplace to see if it aligns with your business goals. The platform can be a great way to diversify your revenue streams and engage with a larger community of crafters and art lovers.
Next Steps for Artists
Michaels Makerplace offers a unique opportunity for artists and creators to sell their work in an environment that’s specifically focused on the creative community. Whether you’re a seasoned artist or just starting, this platform can help you reach new customers, collaborate with others, and grow your creative business.
